Pelican was looking toward their 50th anniversary, so we got ahead of the milestone and sent them some ads and ideas to commemorate 50 years.
Concept 1: Made to Last
Concept 2: Adventure Protector
Pelican cases protect more than things. They protect your crazy lifestyle.
Concept 3: No Worries
If you’re buying a Pelican case, it’s because you like your stuff. You also don’t want to have to think about the stuff you like—you just want to be able to use it when you get where you’re going.
Concept 4: Every Sticker Tells a Story
Most Pelican cases are covered with stickers. And each sticker represents an experience, a lifestyle, a story. We wanted Pelican to capture these stories from their customers and share them on a dedicated 50th anniversary landing page.
Additional Ideas
Commemorative Cases
Both designed to drive customer engagement, the gold case could be used to create a time capsule or develop a treasure hunt, while the Pelican camo case could be used in a giveaway.
Video Concept
We drop a Pelican case into the ocean via a seaplane. When the case eventually washes to shore, a photographer opens it and uses the undamaged camera equipment inside.
