Heidi Is Writing

Category: Creative Direction

  • When the Best Idea IS the Shower

    A shower was all I really wanted when I crossed the finish line. Spartan races are messy. You’ve got muddy slopes so steep you end up scaling them on all fours, and obstacles slathered in sludge from every other mud-caked Spartan who got there before you. Add to that high summer temperatures and relentless humidity,…

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  • The Little Things That Make a Great Campaign

    After all the drama we’ve seen in the beer sector lately, it’s—dare I say—refreshing to see a recent ad campaign for beer that really nails it. Out of nowhere, Sierra Nevada dropped a cool campaign for one of their IPAs, famously called Hazy Little Thing. The tagline? The Clear Choice is Hazy. Here’s why I love…

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  • Marketing Lessons in Country Music

    Nashville just hosted its 31st annual Tin Pan South Songwriters Festival. If you’re not familiar with it, you may not be a country music fan (no judgement—well, not too much anyway). It’s been dubbed the largest songwriter’s festival in the world and is still somehow one of the most intimate music festival experiences out there (from what…

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  • Own Up to Your Story

    Wouldn’t it be nice if we could just tell people what to think about us? We’d never have to go through the process of proving we’re trustworthy or smart or capable. People would just automatically think we were because we told them so. We know we can’t get away this. Nobody can. But do you…

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